Totally Locally Crickhowell video


Filming is currently under way for a short film all about Totally Locally Crickhowell and featuring some familiar faces and places… this space!

The photo above is a still taken from filming during our most recent TL meeting…..cheers!

Totally Locally Crickhowell launches with a Fiver Fest Fortnight!


Crickhowell is the latest of many towns across the UK to take up the Totally Locally campaign. This free initiative supports the towns businesses to show the value of local shopping and its benefits for the local economy. Many of the shops, businesses and stalls will have special offers – highlighting Totally Locally’s message that if everyone in Crickhowell` spent just £5 a week in local independent shops instead of at the supermarket or online, it would bring an extra £1.4 million into the town’s economy every year!



The Magic Tenner

Crickhowell magic tennerThere’s a bit of maths that says if you spend £10 in a local shop that sells stuff from local producers the amount of money that goes back into Crickhowell’s economy can be over £1.4 million!

Well if you imagine that when you buy a Crickhowell made pie from a local shop, a big part of your money is passed on to the local piemaker. The shop employs a local accountant or even a decorator. In turn the piemaker who sources his meat from a local farm spends a big percentage of his money with the farmer. The farmer then spends some of his money at his local garage, the garage owner etc. etc.

With each step, around 80% of each spend goes into the local economy. So in effect the money that stays within Crickhowell gets more & more.

Crickhowell’s independent businesses are far more likely to use other local firms than any of the big national giants would – it’s what makes them tick and they know the true value of keeping it “Totally Locally”. It’s also a lot easier!

The more everyone spends within our area the stronger our economy grows, which means more jobs, better facilities, a vibrant town centre and a nicer place for us all to live.

This can be applied to everything from a college to bike manufacturers, to music shops, to food producers.

If you compare this with buying online & outside the area – where none of the money comes back into the Crickhowell economy – it seems to make sense really. Add to this a smaller impact on the environment due to less transportation and you have good reasons for keeping your purchasing Totally Locally.

It’s not about protectionism, it’s about small decisions that have a big impact on where we live.

Only by following the money trail do you get a true sense of the knock-on effects of buying Totally Locally Crickhowell. It takes you in all kinds of directions, ping-ponging from groceries and clothing, to tradesmen and accountants, each time adding to our economy. The trail is staggering.

So when you go for your next purchase, be it eggs, a sofa or new pair of shoes, consider the true effect of how you buy.

Get involved with Totally Locally Crickhowell.


The £5 Difference

If every adult in the Crickhowell area spent £5 with their local independent shops and businesses instead of online or with the big supermarkets, it will be worth an extra £1.4 million into the local economy.

Which means more jobs, better facilities and a nicer place to live for us all. Makes you think, doesn’t it?

Get involved in Totally Locally Crickhowell


Crickhowell Goes Totally Locally!

Crickhowell is the latest place to take Totally Locally! A crack team of volunteers is already working late into the night to bring you the launch event in 26 October 2013.

Totally Locally is about opening your eyes to the great independent shops and businesses which grace Crickhowell and the nearby area. It’s here to encourage you to turn into the door of that shop you walk past every day. Go on, give it a try – there’s a good chance you’ll want to go back.

It’s about supporting local growers, producers and services: be it furniture makers, farmers, accountants or bakers.

Most of all though it’s about people. Great people. People who care about what they do, what they grow, what they make and ultimately the people they sell it to.

And it’s about all of us. A collective responsibility of all of us to support these businesses. Because when we do our towns thrive. If you support a local shop or business, chances are they support at least ten others. And those ten support another ten each. It’s the very structure of what we have come to love about this area.

Find out more about Totally Locally


Totally Locally Crickhowell



Photo montage of crickhowell Link getting Totally Locally in your town